By Alex Spencer
Starwood Hotels and First Great Western have signed up to speak at the Mobile Marketing Travel & Tourism Summit, taking place in London on Thursday 4 June.
Stephan Croix, Starwood’s vice president of marketing, EMEA, will be discussing the hotel chain’s integration of mobile technology, from contactless keys to front-desk messaging. Jason Ali, Digital Marketing Manager at First Great Western, will be giving a presentation on ‘merging digital and traditional retail while aligning strategies across channels’.
Museum of London’s director of communications Anthony Robbins will also be presenting on how the museum has reinvented itself using mobile technology.
As well as these brand presentations, the event will feature roundtable sessions, each focusing on a single topic, which encourage delegates to take part in engaging activities and discussions designed to inform and inspire.
The event is exclusively open to senior-level marketers from travel companies. For more details, and to request your free ticket, visit the Travel & Tourism Summit website.
If you’re interested in becoming a sponsor for the event, please contact Lyndon Baptiste via email or on 0207 183 2920 to find out more.
Source:: Mobile App News