By Alex Spencer
Hotels group Starwood has launched its SPG loyalty app on the Apple Watch, featuring ‘keyless entry’ app functionality that makes it possible to unlock the door of their room, and common areas such as gyms or lifts, using the smartwatch’s Bluetooth connectivity.
The ability to unlock doors using a mobile device has been available in a growing number of Starwood’s hotels since it was first trialled in the W Doha in Qatar last November.
“This isn’t just about cool functionality on a smartwatch, but how our guests travel and how we can give them a better experience,” Daniel Kerzner, VP of digital, loyalty & partnership marketing EMEA at Starwood told Mobile Marketing.
“With the Apple Watch, it wasn’t just a case of taking our mobile app and shrinking it down to fit a smaller device, but thinking about how a guest would want to interact with the device. If I’m on the app on a mobile device, it might be more about dreaming and planning my next stay, but that’s not the case on a wearable device.”
Keyless entry was today introduced on mobile and Apple Watch in the W hotels in London and Barcelona, bringing the total number of Stawood hotels offering this …read more
Source:: Mobile App News