By Tim Maytom
Location audience data firm Statiq has expanded its scope with the announcement of two new demand side platform (DSP) partners, Bydd and StrikeAd, who will be making use of its platform and analytics technology to better understand real world consumer behaviour.
The two DSPs join existing partners including Appnexus, Admaxim, TapAd and Adbrain, with the expanded partner base benefiting from enhanced levels of mobile audience insight from Statiq’s location derived audience profiles and analytics product suite that can reveal consumer lifestyles, behaviours and interests based on the places they go.
The audience data held by Statiq enables businesses and marketers to make smarter decisions by identifying the connection between people, places and locations over time, to provide deeper understanding and a more complex view of consumer interactions and behaviour.
Statiq aggregates, normalises and geo-locates data from thousands of open and proprietary sources, ranging from open government data to social geo-tagged interactions and retail in-store purchase behaviour.
“At Statiq, we believe that real world location behaviours provide the most powerful signal of a consumers lifestyle, interests and intent,” said Tim Finn, CEO of Statiq. “These are landmark partnerships and we are pleased to work with industry leaders who …read more
Source:: Mobile App News