By Alex Spencer
StrikeAd’s Alex Rahaman
StrikeAd has signed a three-year deal with device detection firm 51Degrees to integrate its tools into StrikeAd’s media buying platform, ensuring that messaging is optimised for the users’ screen size.
StrikeAd, which was acquired by Sizmek in May, is initially deploying 51Degrees’ device detection and targeting solution, before rolling out new reporting and analytic capabilities over time.
“This agreement gives StrikeAd a competitive edge in the market,” said Alex Rahaman, VP of platform solutions at StrikeAd. “Our customers can now confidently optimise campaigns for granular device characteristics such as physical screen size, hardware model and device type.”
Source:: Mobile App News