Study Says Retailers Must Seize the Mobile Opportunity

By David Murphy

ASOS mobsite screenshot July 2015

Today’s consumers expect mobile-friendly sites, and they expect them to load quickly

26.6 per cent of all online sales in the UK will be carried out on mobile devices this year as consumers embrace ‘shopping on-the-go’, according to research commissioned by digital offers firm RetailMeNot, parent company of Vouchercodes.co.uk.

The study, carried out in conjunction with the Centre for Retail Research (CRR), found that Brits are the biggest mobile shoppers in Europe, with mCommerce spend in the UK reaching £8.4bn in 2014, and expected to grow by 169 per cent to £22.7bn by 2016.

The surge is being driven by mobile. Sales made on tablet devices have grown by 94 per cent this year in Europe, with sales on smartphones increasing by 70 per cent. Desktop sales, in comparison, will grow by just 5 per cent in 2015.

In the UK, 27 per cent of online sales this year are expected to be carried out on mobile devices (including tablets and smartphones) and this figure is expected to more than double by 2017. With most mobile phone contracts now including data allowance on smartphones, the constantly-connected consumer is driving this growth. In this respect, says RetailMeNot, retailers must …read more

Source:: Mobile App News

      

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