SumAll Launches Instagram Audience-building Tool

By David Murphy


Data analytics firm SumAll has launched SumAll Audience Boost, which is designed to turn a company’s email list into an Instagram (or other social network) audience. SumAll Audience Boost builds an Instagram audience by engaging customers and prospects who already know the brand. The company said the service will help companies build a quality following and generate sales from Instagram.

SumAll Audience Boost was designed to challenge ‘click farms’, the shady businesses that pay workers to like and follow brands for less than pennies per click. Many click farms also use ‘bots’ that impersonate social media users and generate clicks. Click farms, mainly based in the developing world, are known to operate like sweatshops and produce very low quality followers that care nothing about the brand and will never buy its product.

SumAll Audience Boost takes a company’s email list and then automatically identifies, follows and engages with Instagram users that have already expressed interest in the brand. Companies simply connect their Instagram account to the SumAll platform and import an email list from their chosen email service provider. The email list remains strictly confidential. SumAll Audience Boost then finds members of the email list on Instagram that are most …read more

Source:: Mobile App News