TAG Heuer, Google and Intel Collaborate on Smartwatch

By Tim Maytom

tag heuer google intel deal

Swiss watch manufacturer TAG Heuer has announced a partnership with Google and Intel that will see the companies bring together their expertise in luxury watchmaking, software and hardware to produce a smartwatch powered by Intel technology and Android Wear.

The collaboration was announced at watch and jewellery conference Baselworld in Switzerland, with the three firms aiming to create a product that is both luxurious and seamlessly connected to its wearer’s daily life, in a partnership that marks a new era of teamwork between traditional watchmakers and the tech firms seeking to disrupt the market.

“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility,” said Jean-Claude Biver, CEO of TAG Heuer. “Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”

Few details have been released about the smartwatch (or watches) that will come out of the partnership, beyond the fact that they will integrate Intel-designed chips and run using the Android Wear OS.

“By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike, including us at Google,” said David Singleton, director of engineering for …read more

Source:: Mobile App News