By David Murphy
Last week at Mobile World Congress, Sarah Mansfield, VP global media, Europe and Americas at Unilever, and Mary Clark, CMO of Syniverse, spoke together at Mobile World Congress in a session called “Integrating Interactions with the Connected Consumer”. David Murphy caught up with them both afterwards.
DM: So what do you hope to get out of a show like this and what have you got out of it so far?
SM: For us, mobile is an important channel to connect brands with consumers; it has the power to transform the experiences we deliver to consumers. These types of event, where you are at the forefront of new technology and innovation, are great for identifying new opportunities.
DM: And do you do that by walking the floor or sitting in the conference sessions?
SM: A bit of both. It is good to walk the floor and see what’s out there, but it’s also great to chew the cud with other mobile thought leaders in terms of where it’s going and the opportunities there are, and there are some great speakers here.
MC: For me, it’s great to see 12 car-makers at the show, and some big brands – Tesco, Coca-Cola, Disney. It’s not as if …read more
Source:: Mobile App News