By Alex Spencer
Mobile ad exchange TapSense has revealed the first programmatic ad platform for Apple Watch, including an API for advertisers and SDK for app publishers.
The platform promises interactive ad units that leverage the watchface and ‘glance’ format of the Apple Watch, rather than traditional banners, which don’t suit the smaller screen.
TapSense will also offer hyper-local targeting and integration with Apple Pay for coupon redemption and improved attribution of offline purchases.
“While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms,” said Ash Kumar, co-founder and CEO of TapSense. “Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”
Source:: Mobile App News