Target Launches In-store Mobile Game Christmas Campaign

By Alex Spencer

Target

Target has launched an in-store campaign, Bullseye’s Playground, in time for the Christmas shopping rush.

The campaign, developed with Google’s Art, Copy & Code advertising initiative, consists of a a set of seasonal mobile games, including a snowball fight and ice skating challenges.

Once a user completes a level, they’re encouraged to visit a Target store in order to unlock new content. In-store posters display codes which can be entered into the app for new levels or characters.

Four selected stores will also feature Project Tango development tablets, preloaded with a ‘virtual winter playground experience’. This uses Google’s Project Tango spatial detection technology to recreate the shape of the store in a rich 3D app.

For every game played, Target has pledged to donate $1 to St. Jude Children’s Research Hospital, up to a maximum of $1m.

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Source:: Mobile App News

      

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