Tempus Fitbit

By David Murphy

Ms Law WAP

Has it really only been 12 months since this time last year? As ever in the world of mobile, things move so fast that real-time seems to be on fast forward.

Looking back on 2014, it was a year when mobile advertising once again claimed a lot of the headlines. When programmatic was tipped to take over the world, and not just the mobile world, but digital, TV, print and everything else in between too. A year when the big guns, Facebook, Google, Apple and Amazon, continued to muscle their way to the top, digging deep when necessary to buy up the companies threatening their dominance. And a year when smartwatches and other wearable tech moved from early adopter luxury to everyday accessory.

Looking ahead, for us here at Mobile Marketing, 2015 promises to be a big year. On 1 November next year, we celebrate our 10th birthday. When we launched in 2005, the iPhone was just a sketch on Jony Ive’s whiteboard (probably) the App Store was an even more distant dream, and the most desirable handset you could buy was made by Nokia and did a very bad, very basic and very slow version of the internet.

Compare that with where …read more

Source:: Mobile App News

      

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