Tesco and Weve Partner for Mobile Couponing

By Tim Maytom

Tesco Voucher Redeem

Tesco and Weve have announced a joint initiative that has been undergoing testing and development over the past few months, that employs location-tied mobile coupons to drive awareness and footfall.

The coupon initiative is connected to a new Tesco store format which integrates hot food from existing restaurant brands into the facilities available for customers, and has been tested at the Villiers Street branch in London, which contains a Burrito Kitchen.

The mobile coupon campaign, which aims to build awareness of this new store format, incorporates both both habitual and live geo-location data from Weve to target consumers close to the store, and message them with unique mobile coupon barcodes giving them money off.

Tesco has been increasingly focusing on digitising its paper coupons and increase the use of mobile as part of its drive towards a better consumer shopping experience. The mobile couponing and location initiative is built on a new scanning system the company is rolling out, which will initially be available within the M25 before being rolled out across the UK during 2015.

Weve’s involvement in the project has not been affected by its recent takeover by O2, who bought the mobile marketing …read more

Source:: Mobile App News