By Tim Maytom
EE is to end its long-running two-for-one cinema tickets deal next year, claiming that customer viewing habits no longer support the offer.
The deal was first offered by Orange 10 years ago, and has proved highly successful in terms of both brand awareness and customer retention for the mobile network.
When Orange and T-Mobile merged in 2010 to form EE, the newly formed company continued to offer the promotion, which enabled mobile and broadband customers to get two cinema tickets for the price of one every Wednesday.
Since the promotion’s inception, Wednesday has changed from one of the slowest days for cinema attendance (due to new films being released on Thursday and Friday) to the third most popular.
The offer will cease on 25 February next year, when the company will also be ending its two-for-one Wednesday promotion with Pizza Express restaurants. EE plans to replace the deal with a new entertainment offer, although the details of this have not been announced yet.
“Orange Wednesdays launched over a decade ago and at its peak was a massive success and an iconic promotion,” said a spokesperson for EE. “After 10 great years our brand has changed and our customers’ viewing habits have …read more
Source:: Mobile App News