The Real World of Real Time Advertising – Quantcast

By Alex Spencer

Whitepaper

RTB, RTA, programmatic – what does it all really mean? Today’s advertising landscape can be a confusing space with new acronyms and technology emerging on an almost daily basis.

This whitepaper from Quantcast will give you an understanding of the display advertising ecosystem; explain how it has evolved; and simplify the science and technology of programmatic advertising.

You can download your complimentary copy here.

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Source:: Mobile App News

      

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