By Tim Maytom
Our Mobile Marketing Life event provided some fantastic insights into how mobile is influencing every aspect of consumers’ lives and how companies can find a place in the typical person’s busy modern life. The day saw 14 fantastic presentations from brands including British Gas, Shazam and McDonald’s and mobile experts like Accenture, Free:formers and Havas Media. We’ve gathered together 10 of the best one-liners from the day for your enjoyment, which you’ll find below.
“The dogwalkers assumed I could see; I assumed they would move. It got a little bit difficult.”
-Simon Wheatcroft, blind ultramarathon runner, shared his remarkable story of how he used mobile technology to enable him to train for his runs, and how he’s planning on combining smartphones, wearable tech and haptic feedback to attempt a solo run across the Sahara desert.
“We’re a hackable patchwork – we’re somewhere between a Heath Robinson machine and the sleek 50s vision of the future.”
-Matt Hobbs, mobile product manager at JustEat, walked us through how the connected home is developing from a series of distinct smart appliances into an interdependent network that predicts consumers needs and adjusts to different lifestyle choices.
“When it comes to mobility, a lot of ERP …read more
Source:: Mobile App News