The War For Talent

By Tim Maytom


This article originally appeared in the June edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here.

According to a recent study by the Mobile Marketing Association, jobs in mobile advertising are rising by around 40 per cent year-on-year in the US, with around 1.4m expected to be employed in the sector in the US by the end of 2015. The same study claims that around 70 jobs are created for every million dollars of mobile advertising spend. So with eMarketer predicting that global mobile ad spend will hit $64bn this year, we could easily be looking at around 4.5m jobs across the entire industry globally.

That’s a lot of positions to fill for an industry that barely existed 10 years ago, and where new technologies are being introduced every day, bringing with them new skills necessary to make the most of their capabilities. In this kind of environment, hiring the right people and keeping them up-to-speed with the latest knowledge is a serious concern that all companies involved in mobile marketing should be addressing.

Mobile technology is developing at a phenomenal rate, as talented …read more

Source:: Mobile App News