By Tim Maytom
The Weather Channel has partnered with Columbia Records to promote a new album by rock band AC/DC, utilising the company’s unique access to meteorological data to trigger a song based on the weather a user is experiencing.
Integrating the Weather Channel’s local weather data into a custom native ad that plays across the company’s app and site, the ad is triggered by weather conditions, with users experiencing inclement weather being served the ad, which plays the song ‘Got Some Rock & Roll Thunder’ from the new album Rock or Bust.
The campaign is not the first Weather Channel ad to make use of the company’s unique insight into user’s surroundings, with a Toyota campaign earlier this year placing an image of a car into an environment that mirrored the weather where consumers were.
Many other ads have used the platform’s technology to trigger ads based on specific weather conditions, such as temperature, precipitation or cloud cover.
Source:: Mobile App News