By Tim Maytom
Tickets are now available for the 2015 MMA New York Forum, which is running 17-18 March in New York, and focuses on acquiring, reaching and engaging the right consumers with mobile.
Leveraging the uniqueness of mobile, the 2015 MMA NY Forum will focus on how brands can acquire and reach new customers, such as Millennials, Hispanis, Mums, ‘Techno’ Boomers and others, with the brimming options in the mobile toolbox including programmatic, location, video and more.
Tech savvy individuals, regardless of age, gender or race, use mobile to stay connected to friends, social causes and their favourite brands, but there is no ‘one size fits all’ solution. Every segment exhibits differences in their digital behaviour that marketers must be aware of and the NY Forum will deliver all this in a 2-day conference and help your brand reach mobile maturity.
Among the speakers for this year’s Forum are Michael Accavitti, SVP and general manager of Acura Division, American Honda Motor, Jason Allen, vice president of multichannel strategy at Gamestop and Victor Bayata, head of mobile solutions for IKEA.
Also speaking will be Tom Daly, group director of global connections for The Coca-Cola Company, John Dillon, SVP and chief marketing officer for …read more
Source:: Mobile App News