By Tim Maytom
Engagement platform company TouchCommerce has launched its newest solution, TouchMedia, which enables large advertisers to transform brand messages in a variety of mediums into triggers for rich, interactive conversations.
The solution, which is designed to boost conversion and improve advertising attribution, provides brands with a means to integrate live chat and personalised self-service options into print, out-of-doors, television, audio and digital ads through the use of SMS messaging, QR codes and audio identification apps.
Through the use of any of these triggers, consumers can be taken to a live-chat solution which enables brands to improve conversion, address customer questions and concerns and raise brand engagement while also gaining access to attribution data. TouchMedia will initially be rolled out to the company’s existing partners, including T-Mobile, Comcast, Panasonic, eHarmony and Dixons Carphone.
“TouchMedia is not only an integral component of our omni-channel strategy but also aligns with our vision to move direct engagement capabilities upstream in the customer journey,” said Bernard Louvat, president and CEO of TouchCommerce. “With TouchMedia, we enable consumers who want to learn more about an advertised product or service to start a personalised conversation with a brand on their smartphone.
“Every offline ad can now have a powerful …read more
Source:: Mobile App News