Tumblr Adds ‘Buy’ Button

By Alex Spencer


Tumblr has introduced an ‘action’ button to posts on its social network.

The buttons – which are labelled ‘buy’, ‘pledge’ or ‘browse’, depending on the content – take users directly to listings on Etsy and Artsy stores, crowdfunding site Kickstarter and US volunteering organisation Do Something.

Tumblr isn’t the only social network exploring the possibilities of a ‘buy’ button, though this offering seems to be taking a less direct approach than Twitter or Facebook, which want to make it possible to make a purchase from the original straight from post, using payment details stored as part of the user’s account.

For now, the buttons only work on Tumblr’s desktop site, though a future mobile rollout seems likely.

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Source:: Mobile App News