Twitter Acquires Niche Project to Connect Vine Users and Brands

By Tim Maytom

niche project

Twitter has acquired Niche Project, a startup that aids video makers in connecting with advertisers, most likely in a move to help high-profile users of its Vine video platform monetise their content.

Reports in Bloomberg suggest the deal was worth around $30m (£19.5m), and will enable Twitter to link advertisers directly with Vine users who specialise in producing far-reaching viral videos, as well as YouTube creators, who Niche already deals with.

Niche has already worked with both Twitter and Vine in the past, having collaborated last year to help developing leading technology and cross-platform analytics for users, as well as aiding them in connecting with brands.

“As we continue to invest in the growing media ecosystem, it’s important to provide a wide variety of tools for content creators to distribute and ultimately manage all of their content,” said Baljeet Singh, director of product management at Twitter. “As more users and creators use different products as a way to share what’s happening in their world, brands are also looking to partner with those individuals in hope of generating moments that resonate with the people they are trying to reach.”

“We started Niche in the fall of 2013, and soon …read more

Source:: Mobile App News