Uber Joins the Bidding War for Nokia’s Here Mapping Service

By Tim Maytom

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The competition to pick up Nokia‘s Here mapping unit, which the Finnish company is seeking a new home for, is heating up with the news that ride-hailing app Uber has made a bid in an effort to strengthen its logistics business.

According to the New York Times, Uber’s bid is an attempt to free itself from relying on Google Maps, and may be for up to $3bn (£1.9bn). The bid is competing with a rival offer from a consortium of German car manufacturers including BMW, Mercedes-Benz and Audi, who have teamed up with search engine provider Baidu for their bid.

A separate bid has been made by an unnamed private equity firm, and Here’s recent deal with Facebook has fuelled speculation that the social network is considering a bid before Nokia announces its decision at the end of May.

The variety of firms involved in the battle for Here demonstrates the rising importance of digital mapping services, and the wide range of services they are put to use in. While Here has only a tenth of the users of Google Maps, it has more advanced automobile mapping, which car makers looking to expand …read more

Source:: Mobile App News