By David Murphy
Mobile digital ad revenues among UK publishers grew by 80 per cent* in the first quarter of 2015 compared with Q1 2014, according to figures released today by Deloitte and the Association of Online Publishers (AOP), based on data from 23 AOP publisher members. The growth was predominantly driven by a 114 per cent increase in smartphone display revenue with tablet display ad revenues growing by 47 per cent.
According to the AOP & Deloitte Digital Publishers Revenue Index Report (DPRI), publishers saw a growth of 5.6 per cent in overall ad revenues; a slower growth rate than previous quarters. Online video remains a growing source of revenue, with digital publishers seeing over 17 per cent growth compared to the same period last year.
While mobile ad revenues increased, year-on-year desktop display ad revenues shrank by 6 per cent in the first quarter of 2015, suggesting that some of the desktop display market has shifted towards mobile display. Desktop video ad revenues posted a 17 per cent increase.
“The shape of revenue continues to reflect the increasing consumption of media on mobile devices,” said AOP managing director, Tim Cain. “We are beginning to see a change in digital advertising …read more
Source:: Mobile App News