By Alex Spencer
Vdopia has launched its mobile programmatic video marketplace Chocolate in Europe.
Chocolate claims to be the only marketplace of its type which allows video ads to be bought and sold across both mobile web and apps, and promises complete transparency by removing blind buying.
“IAB research shows mobile video is the fastest growing digital ad format, nearly tripling in size in a year,” said Farzad Jamal, Vdopia’s European VP. “Chocolate capitalises on three key video ad trends – the shift of TV pounds to online, the rise of programmatic and the emergence of mobile native advertising. It unifies a fragmented mobile video market space and addresses key issues, such as the lack of quality mobile video inventory, standards and brand safety.”
Chocolate’s inventory includes more than 10,000 mobile apps and sites – with web making up 62 per cent – and has a reach of more than 200m unique users.
Source:: Mobile App News