By Tim Maytom
Free online video service Viewster has partnered with mobile-first video ad mediation platform AerServ to strengthen its mobile business, seeing an 80 per cent increase in ad revenue in two months after opening up its video inventory to more advertisers.
The two-month trial saw AerServ work with Viewster to optimise their mobile video yield and expand to hundreds of new advertisers, resulting in millions of new video ads delivered and a massive boost to Viewster’s ad revenues.
The results support Viewster’s mobile-first strategy and commitment to making unique content available to all audiences, regardless of how they consume it, and building a strong network of mobile technology partnerships.
“Our audience of young pop culture fans increasingly accesses our service via mobile devices,” said Kai Henniges, CEO of Viewster. “As Viewster’s business continues to grow, it was important for us to not only optimise our mobile offering, but to find a monetisation partner that could really scale with us.
“In terms of mobile video, AerServ’s solution is a great example of the kind of innovation partner we love to work with and the results prove that it really works. The ad revenue growth we’ve experienced since partnering with mobile-first and mobile …read more
Source:: Mobile App News