What Does Black Friday Mean for UK Retailers? John Lewis, Argos and Dixons

By Alex Spencer

Crowds of shoppers seek 'Black Friday' bargains

A Black Friday sale at Target in the US

As the day after Thanksgiving, Black Friday’s roots lie firmly in the US. It traditionally marks the beginning of the Christmas shopping period in stores across the country, which have long benefited from a spike in footfall not dissimilar to the Boxing Day sales in the UK.

Over the past couple of years, however, the concept has started to make its way across the Atlantic, with a growing number of UK retailers offering ‘Black Friday’ sales. According to IORMA and eDigitalResearch figures, 72 per cent of Brits are now familiar with the concept – but without a matching holiday, is there any real retail opportunity in the UK?

John Lewis
According to John Lewis, 2013 was the year that Black Friday really broke through into the UK’s public consciousness. It was not only the company’s busiest online shopping day of the year, it also set a number of records – more than doubling the previous record for daily online sales, and tripling it on mobile. During the peak hour, 7-8am, mobile traffic was an incredible 14 times higher than ever before.

Unsurprisingly, then, the retailer is taking the date seriously this time around, with around 100 …read more

Source:: Mobile App News

      

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