What’s Facebook’s Game?

By David Murphy

Facebook May 2015

The rise and rise of Facebook on mobile, in terms of content, advertising, and the sheer amount of time mobile users spend there, has been one of the standout stories of the past couple of years. And it seems the company has no intention of resting on its laurels.

Within the past couple of weeks alone, it has launched Instant Articles, enabling publishers to publish their stories directly into Facebook’s iOS app; trialled a search engine enabling Facebook users to find and post links to external websites without leaving Facebook; brought more native ads to the Facebook Audience Network; signed a deal with IBM to open up its ad offering to IBM Cloud clients; and struck a deal with Nokia to integrate Here maps into the mobile web version of Facebook, as well as Instagram and Messenger apps.

So while some of these moves could be seen as Facebook, not surprisingly perhaps, trying to encourage its users to live their entire digital lives within Facebook, there are also examples here of Facebook collaborating with other companies. So we reached out to a few trusted industry contacts to see what they made of Facebook’s recent moves…

David Barker, SVP and managing director, EMEA …read more

Source:: Mobile App News