Wimbledon and IBM Serve Up Revamped 2015 Digital Offering

By David Murphy

wdon 2015

The All England Lawn Tennis Club (AELTC) and IBM have unveiled their digital plans to support this year’s Wimbledon tennis tournament, which kicks off on Monday 29 June.
IBM Interactive Experience has given the Wimbledon.com website an overhaul, making it responsive and adaptive to any device. It offers real-time scores integrated alongside live and on-demand video, infographics and exclusive insights. In 2014, 58 per cent of Wimbledon.com page views came from mobile devices.

The iPhone, iPad and Android apps have also had a makeover, and now include an offline mode for use when there is no cellular or wi-fi connectivity. There’s no Watch app, however, but despite Wimbledon’s insistence on respect for the on-court action, the organisation denied that it was due to fears that spectator at the event would become distracted.

AELTC commercial and media director, Mick Desmond, said the organisers were keeping a “watching brief” while Alexandra Willis, head of digital & content at the AELTC, added that Wimbeldon would only produce an app for the Watch when it could be done to the quality it demands, and if it had a strong purpose.

We suspect the timing of the launch of the Watch and the developer tools …read more

Source:: Mobile App News

      

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