By David Murphy
Location data specialist xAd has integrated with programmatic ad firm Rubicon Project to power its location-based private marketplaces. The integration with Rubicon Project’s Exchange API, will enable advertisers and programmatic buying platforms to reach 300m million unique mobile consumers across more than 12m verified business locations through location-powered private marketplaces. In addition, xAd’s location-enabled mobile app inventory can now be made available to buyers through Rubicon Project’s Orders platform, which automates direct deals.
xAd’s tech verifies location data signals for accuracy and validates the physical location of the signal in less than 80 milliseconds. The company offers over 300bn mobile impressions and 300m unique mobile devices monthly, and has 12m location polygons within its platform, It aggregates location-based audiences, such as travellers, auto intenders, grocery shoppers, or fast-food restaurant users into custom private marketplaces at scale.
“The personalised nature of mobile devices arms marketers with valuable insights on consumer behaviour in real-time,” said Imran Khan, head of programmatic and partnerships at xAd. “By leveraging accurate location data, brands can reach consumers where and when they are most receptive, delivering more relevant and engaging marketing experiences. We’re excited to make that opportunity available to a new roster of premium …read more
Source:: Mobile App News