By Alex Spencer
Yahoo has posted its financial results for Q1 2015, including a 93 cent year-on-year drop in profits, down to $21m (£14m) from $312m in the same period a year earlier.
The company’s overall revenues were up 8.2 per cent year-on-year, to $1.2m, with the biggest growth from mobile. Mobile revenues were up 61 per cent year-on-year to $234m, accounting for 21 per cent of Yahoo’s traffic-driven revenues.
Display revenues saw Q1 growth for the first time since 2011, hitting $464m – though this was only what Yahoo CEO Marissa Mayer called a “modest” increase of two per cent.
Search revenues, meanwhile, grew 20 per cent year-on-year to $956m, with search volume reaching a five-year high – driven by last November’s Mozilla partnership, which made Yahoo the default search engine for the Firefox browser. Search is currently a clear focus for Yahoo, especially in light of last week’s news that the company had renegotiated its long-standing deal with Microsoft, to move away from its previous reliance on Bing’s technology. Going forward, it appears that Yahoo will be working on a ‘personal assistant’-type search product, similar to Siri.
“I really think that there are two types of products that are emerging,” Mayer said on the earnings …read more
Source:: Mobile App News