By Tim Maytom
The partnership gives ZenithOptimedia’s clients access to offline attribution as a major form of measurement for mobile and cross-device attribution, enabling marketers to more accurately quantify marketing ROI.
The new insights complement ZenithOptimedia’s LiveROI planning process, a real-time solution that aims to improve the effectiveness of advertising spend. 19 new campaigns for seven different clients have already been launched using the new solution, enabling brands to measure omni-channel partners in order to demonstrate true in-store conversions and lift.
“We’re excited to partner with ZenithOptimedia to introduce this revolutionary platform that will change how the industry determines omni-channel campaign ROI,” said Michael Fordyce, CEO of NinthDecimal. “Uniquely sitting at the intersection of physical world behaviour and digital world behaviour enables us to provide the first omni-channel measurement platform utilising mobile as the glue that connects all media.”
The platform will continue to evolve as it is rolled out, with the initial phase being deployed to media channel partners, delivering offline attribution for mobile media and cross-device measurement for online campaigns. Later phases will provide new measurement …read more
Source:: Mobile App News