Q. Describe the most common types of jobs you do for your clients.
A. I do strategic work. Helping companies identify opportunities in the noncustomer is my most passionate work. Noncustomers and unexplored marketspace is the Blue Ocean Strategy mindset. I’m blessed to have been certified as a practicioner at the Insead Blue Ocean Strategy Institute in Fountainebleau France so most of the recent work has been consulting, training, and implementations around strategic work. Recent projects involved choosing an online community platform software solution. Determining the near term strategic implementation strategy, identifying monetization opportunities and running the systems that served content marketing and mobile implementation. In addition, I’m coordinating the most significantly disruptive marketing initiative to ever hit the spirits and wine industry and it’s slated to go national this Fall. It’s a mobile data play of major importance. Recently, wordpress consulting, email and social technology and media work has been in the forefront.
Q. Describe three recent jobs you’ve completed.
- An exstentive spec doc for a mobile app build that will serve to revolutionize the spirits marketing space.
- A deep content site for a consultant most recently. Great branding, strong plugin implementation and great price.
- The completion and launch of a Group Buying website. Very complex package with considerable merchant account expertise required as well as project managing the PHP and web people.
- Consistent running of Facebook promotions, Facebook Offers, and audience engagement
- Negotiation of leveraging online platforms into local results literally driving purchasing traffic into local establishments.
- Mobile App builds
- Significantly increased traffic to a major domain through content and social strategies.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Just ask questions. Have they done it before? Are you trusting them?
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Rome wasn’t built in a day. Marketing requires Technology. Technology doesn’t sell itself. There is a symbiotic relationship between the two.
Q. What questions should a consumer ask to hire the right service professional?
A. At what pace will the task be complete and what are the interim benchmarks.
Q. What important information should buyers have thought through before seeking you out?
A. They should know to a significant extent where the activities or tasks they are wishing to hire fit into their strategy. Ooooops, no strategy. Hold it right there, we’ll need to chat about that. I know how to help. I’m a Blue Ocean Strategy fan.
Q. Why does your work stand out from others who do what you do?
A. When you work with me, and not every company is a fit, you will have to be focused on growing your business with noncustomers. It sounds easy but it’s not. It’s a process. Blue Ocean Shift is the official term. It takes a “cellular” level commitment at the corporate level to transcend bloody red oceans and capture uncontested marketspace. If one isn’t committed to innovation and disruption, I’m not the best choice.
Previous work running a top level domain content team lead to a 600% increase in traffic. Working with other strategists, programmers, and bloggers, I help coordinate the site’s growth in traffic. The initial blogger team and the programming construction around which they blog, added 1,200,000 million page views to the domain in the first six months of 2013.
My administration of the Facebook page tied to the site drove 26.2% of all traffic to the domain in the first six months of 2013. Cultivation of that audience relationship lead to 1800% increases in monthly growth of referred traffic. The team at DevDigital has produced a working product that allowed content strategies to cultivate and engage audience and to drive productive traffic to a web site.
I know how to cultivate, motivate and convert an online audience.
I’m active in the most significant shift in consumer culture in history, that being the move to mobile. If you want expert implementation of mobile app strategy, I warrant a conversation.
Q. What do you like most about your job?
A. I’m most pleased to be at the forefront of disruption. I’m rocking the boat in the spirits and wine world as well as helping accounting professionals grow their niche practices with skills to serve the CBD/Hemp/Cannabis industry.
Q. What questions do customers most commonly ask you? What’s your answer?
A. How does Blue Ocean Strategy apply to my company? I love the question. Initially, we do an As-Is Strategy Canvas. This tactical and strategic answer to the question demonstrates how a company is positioned relative to other competitors based on key factors of competition. Generally, they find that they share a lot in common with companies with whom they compete.
Next, “We thought we were different, what do we do?” The next stage of the process is to facilitate the field work around the Blue Ocean Shift process. It means asking questions, identifying why customers are buying and why those who never consider the company never think about them.
Q. Do you have a favorite story from your work?
A. Through consistently focusing on raising the tide for all boats and sharing content that praised and shared the work of others, I’ve made a lot of friends across the world.
Q. What do you wish customers knew about you or your profession?
A. Many people click the mouse for a living. I’m comfortable in the boardroom or in front of the keyboard. Strategic work in any company saves thousands of labor hours, dollars, and generally leads to higher profits and lower costs.
Q. How did you decide to get in your line of work?
A. I worked for a series of underfunded start ups that lacked marketing dollars. As a result I became necessarily familiar with social technology and social media. I was mentored in Blue Ocean Strategic work prior to becoming a practitioner. The Certification was icing on the cake.
Q. Tell us about a recent job you did that you are particularly proud of.
A. I’m Co-Founder of a significant innovative company in the spirits and wine marketing space. The company will capture data and conversion rates on sampling and activation in that industry in ways no company has before. In addition, I served as the Advisor for a group launching an online community built to connect a global community of faith. All the technologies, monetization strategies, and tools were my choice. I’m proud of that work. Near term efforts involve the development and launch of platforms to serve the CBD/Hemp/Cannabis industries.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. I could classify this answer with a simple, “Leaders are readers”. When you seek to be a source and a resource for your audience, you stay on your game. I was awarded a Certification in Blue Ocean Strategy from the Insead Blue Ocean Strategy Institute in the Spring of 2019.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. Mobile and AI as well as machine learning. One could also lump voice in the mix as well. If your marketing in social and web doesn’t encompass mobile, machine learning, voice, and AI you’re missing out. If your next offering doesn’t include a strategic plan for capturing the noncustomer with new tools, your competitor’s will.
Big data is the overused term many are hearing as well. If your marketing isn’t effective enough to provide someone a solution while you share a message with them, it’s not going to be effective. Marketing needs to be so good, people trade their data for participating.
Q. Describe your most recent project, what it involved, how much it cost, and how long it took.
A. Most recent work includes three primary efforts. Shared Spirits marketing is a Blue Ocean Strategy driven nondisruptive innovation that will revolutionize the way spirits and wine are sampled and activated. Two important activities in that industry. The current all in price for the project is about $300,000 at this point.
A CBD/Hemp/Cannabis initiative that serves to facilitate the accounting industry’s move into the space so they can properly serve their clients will launch soon as of the writing of this piece. In addition to that work, the entity will launch an “Upwork” type freelancer platform matching CBD/Hemp entrepreneurs with subject matter experts. These efforts will monetize this Fall. Cost for those projects are funded to the tune of $25,000 thus far.
I just rolled off the build out of an online community already mentioned. The community leverages social technologies, tools, and integrations allowing a global group of congregations to connect in ways never before possible. The cost of that project all in is proprietary but suffice it to say, there were no shortcuts and it was above $200K and below $600K.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. The details are too varied to share. I do however, promise not to waste your time. Mine is far too valuable. We need to discuss what you seek prior to discussing a price.
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. Think marketing strategy first, sales second, and technology third.
Q. What is your greatest strength?
A. I can draw connections between industries, technologies, and systems generally helping come up with a new value proposition. Communicating the narrative behind that value proposition is a strong area for me. Finding markets in noncustomers is what I’m all about.
Q. What are you currently working on improving?
A. Myself. I’m a P90X guy, Insanity workouts, and heavy doses of great reading material. I’m tracking toward significant launches of new companies and divisions. I track just about every activity and start the day with a specific set of intentions and debrief every workday.