Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.
When companies commit to Blue Ocean Strategy implementation, they go through numerous steps in the Blue Ocean Shift process. One of the key tools used is the Six Paths Framework.
Utilizing the Buyer Utility Map tools from Blue Ocean Strategy, found in the breakout business text Blue Ocean Shift, I’ll demonstrate how the typical buyer of sampling and tastings is being poorly served.