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Home / Tag Archives: activation
spirits sampling
Spirits and Wine Marketing Innovation

Will Your Spirits, Wine, or Beer Brand Thrive Against Competitors Disrupting Sampling, Tasting, and Activation Marketing?

Nov 07, 2019 | By admin

There is considerable money spent in supporting brands and the earlier the money is generally spent, the more likely a brand will succeed.

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Blue Ocean Transformational Guidance

Look Across Strategic Groups to Find Customers and Sales

Oct 11, 2019 | By admin

Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.

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Blue Ocean Transformational Guidance

Growing Your Sales with Lessons from Alternative Industries

Oct 09, 2019 | By admin

When companies commit to Blue Ocean Strategy implementation, they go through numerous steps in the Blue Ocean Shift process. One of the key tools used is the Six Paths Framework.

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Blue Ocean Transformational Guidance

A Better Mousetrap is Needed to Capture New Spirits and Wine Customers

Oct 03, 2019 | By admin

Utilizing the Buyer Utility Map tools from Blue Ocean Strategy, found in the breakout business text Blue Ocean Shift, I’ll demonstrate how the typical buyer of sampling and tastings is being poorly served. 

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