If there is a single industry outside of healthcare that is broken, it’s got to be point of sale systems. I’m calling for an end-around. end-around – noun : a solution to a problem that avoids the problem rather than dealing with it directly: The selection of a restaurant POS system is critical to the restaurant’s daily operation and is a major investment that the restaurant’s management and staff […]
If You Market Your Spirits or Wine Brand Functionally, Look Across Emotion. If You Market Emotionally, Look Across Function.
When one generally thinks about spirits or wine sampling, the image that comes to mind generally involves a person standing behind a table or stand and they’re shouting out to you as you stroll through the liquor store. If you have time and any interest whatsoever, you mosey up to the table, listen to a […]
Look Across Buyer Groups to Grow Sales with Blue Ocean Strategy.
When companies desire growth, they all too often assume the growth has to come from within their own customer base. While taking care of customers is certainly important, it is not where significant innovation, growth, and profit from uncontested markets come from.
Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.