If You Market Your Spirits or Wine Brand Functionally, Look Across Emotion. If You Market Emotionally, Look Across Function.

When one generally thinks about spirits or wine sampling, the image that comes to mind generally involves a person standing behind a table or stand and they’re shouting out to you as you stroll through the liquor store. If you have time and any interest whatsoever, you mosey up to the table, listen to a […]

Look Across Complementary Products and Services When Innovating in Spirits, Wine, and Beer Marketing

When spirits, wine, and beer brands seek to grow a brand or launch one, they choose fairly traditional methods of doing so. I’m sharing in today’s post, Path 4 of the Blue Ocean Strategy Six Paths Framework. Looking across primary products and services.  When looking across primary products and services in the step of the […]