Will Your Spirits, Wine, or Beer Brand Thrive Against Competitors Disrupting Sampling, Tasting, and Activation Marketing?
There is considerable money spent in supporting brands and the earlier the money is generally spent, the more likely a brand will succeed.
Strategic groups within Industries are groups of organizations within an industry that pursue a similar strategy. Strategic groups include a hierarchical order built on two dimensions, price and performance.
A Better Mousetrap is Needed to Capture New Spirits and Wine Customers
Utilizing the Buyer Utility Map tools from Blue Ocean Strategy, found in the breakout business text Blue Ocean Shift, I’ll demonstrate how the typical buyer of sampling and tastings is being poorly served.