Look Across Complementary Products and Services When Innovating in Spirits, Wine, and Beer Marketing
When spirits, wine, and beer brands seek to grow a brand or launch one, they choose fairly traditional methods of doing so. I’m sharing in today’s post, Path 4 of the Blue Ocean Strategy Six Paths Framework. Looking across primary products and services. When looking across primary products and services in the step of the […]
When companies commit to Blue Ocean Strategy implementation, they go through numerous steps in the Blue Ocean Shift process. One of the key tools used is the Six Paths Framework.
A Better Mousetrap is Needed to Capture New Spirits and Wine Customers
Utilizing the Buyer Utility Map tools from Blue Ocean Strategy, found in the breakout business text Blue Ocean Shift, I’ll demonstrate how the typical buyer of sampling and tastings is being poorly served.